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Advertising Dissertation Topics

Date published January 09 2021 by Ella James

advertising-dissertation-topics

Table of Contents

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Aims and Objectives

The aim of this study is to explore the role of physical beauty and appearance in advertisement with regard to the UK cosmetic brand. The objectives of the study are:

  • To analyse the customers’ perception towards physical beauty in advertisement
  • To evaluate the factors that attracts customers towards physical appearance in an advertisement of cosmetic products
  • To explore the role of physical beauty and appearance in advertisement in the context of UK cosmetic brand

Aims and Objectives

The aim of this study is to evaluate the effects of inexpensive short online ads on brand equity of food brands. The objectives of the study are:

  • To analyse the concept of online advertisement
  • To determine the factors that influences customers to make purchases towards food products through inexpensive short online ads
  • To evaluate the effects of inexpensive short online ads on brand equity in the context of food brands

Aims and Objectives

The aim of the study is to compare the impact of print and online advertising strategy on youth buying behaviour. The objectives of the study are:

  • To analyse the importance of print and online advertisement
  • To evaluate the factors of print and online advertisement that can influence youth buying behaviour
  • To make comparison between print and online advertising strategy with regard to their impact on youth buying behaviour

Aims and Objectives

The aim of the study is to explore the effectiveness of YouTube advertising platform in influencing customers’ attention and attitude. The objectives of the study are:

  • To analyse the importance of YouTube advertising strategy
  • To determine the factors that influence customers attitude and attract them towards advertisement on YouTube
  • To explore the effectiveness of YouTube advertising platform in influencing customers’ attention and attitude

Aims and Objectives

The aim of the study is to compare the effects of traditional advertisement and social media advertisement on customers’ beliefs and attitude. The objectives of the study are:

  • To analyse the concept of traditional advertisement and social media advertisement
  • To identify the factors that differentiates traditional advertisement from social media advertisement
  • To compare the effects of traditional advertisement and social media advertisement on customers’ beliefs and attitude

Aims and Objectives

The aim of the study is to evaluate the impact of informative advertising strategy on operational performance of pharmaceutical sector. The objectives of the study are:

  • To understand the concept of informative advertisement
  • To identify the determinants of informative advertising strategy that can influence operational performance of pharmaceutical sector
  • To evaluate the impact of informative advertising strategy on operational performance of pharmaceutical sector

Aims and Objectives

The aim of the study is to investigate the effectiveness of persuasive advertising on customers’ buying behaviour in relation to magazine ads. The objectives of the study are:

  • To understand the concept of persuasive advertisement
  • To identify the factors of persuasive advertising strategy that makes influence on buying behaviour of customers
  • To investigate the effectiveness of persuasive advertising on customers’ buying behaviour with regard to magazine ads

Aims and Objectives

The aim of the study is to evaluate the effect of consumer multi-homing on market performance and competition of advertising companies. The objectives of the study are:

  • To analyse the concept of consumer multi-homing
  • To identify the determinants on the basis of which consumer multi-homing influence market performance and competition of advertising companies
  • To evaluate the effect of consumer multi-homing on market performance and competition of advertising companies

Aims and Objectives

The aim of the study is to investigate the effect of music on effectiveness of advertising through the perspectives of neuromaketing such as eye-tracking and face emotions. The objectives of the study are:

  • To understand the concept of neuromarketing
  • To analyse the importance of music in neuromarketing and its relationship with eye-tracking and face emotions
  • To investigate the effect of music on effectiveness of advertising through the perspectives of neuromaketing such as eye-tracking and face emotions

Aims and Objectives

The aim of the study is to evaluate the effectiveness of cartoon-based advertisement on food preferences and eating behaviour of children. The objectives of the study are:

  • To analyse the concept of cartoon-based or animated advertisement
  • To determine the factors of cartoon-based advertisement that influence children to make particular food preferences and eating behaviour
  • To evaluate the effectiveness of cartoon-based advertisement on food preferences and eating behaviour of children