International Business Management Dissertation Topics and Ideas

Aims and Objectives
As per the study of Munir et al., (2019), continuous evolution in consumer needs and demands have created vast opportunities for the globalization of market along with the increased global competition for resources and consumers worldwide. Currently, many large organisations are seeking ways to expand their marketing strategies and production beyond national and continental boundaries. Moreover, the revolution of technology has bridged the gap between nations and continents which have increased the interaction among people for global trade. In order to achieve success in the global trade, firms formulate strategies to grow which can be accomplished without any restriction. Whereas, globalization has also created differences in the way people live in different regions. Since firms need to expand globally, cultural barriers are the major obstacle for deploying marketing strategies in different countries based on consumer needs and wants.

Therefore, this study focuses on understanding cultural influences on the development of marketing strategies for multinational retailers by studying the case of Coca-Cola marketing campaigns in South Asia. The objectives are;

• To analyse the influence of culture on global marketing strategies of the firms.
• To critically evaluate the cultural factors that contribute to the development of global marketing strategies in the context of Coca-Cola marketing campaigns in South Asia.
• To identify the impact of cultural differences and barriers on the global marketing strategies of multinational retailers based on the study of Coca-Cola marketing campaigns in South Asia.

Aims and Objectives
As per the study of Salomao and Varela (2018), exchange rate exposure refers to the uncertainty caused by fluctuations in investors local currency in overseas operations. In addition, this exchange rate movements have become a major concern for the investors, and managers due to the destruction of the Bretton Woods fixed exchange rate system in 1971. Generally, the modern exchange rate is based on the floating rate system which helps in determining the currencies based on the supply and demand of the organisations. Due to numerous external factors associated with the system has led to currency fluctuations for the firms. Today, companies can easily fund themselves, source raw materials, and sell products and services in different parts of the world which have raised complications and added intricacy to the exchange rate exposure of a company. Though, the changes in the firm due to exposure foreign exchange rate movements can be measured in various ways leading to different classification of the foreign exchange rate exposure.

Therefore, this study aims to analyse how exchange rate fluctuation effect on firm value analysis based on the case study of emerging multinational organisations. The objectives are listed below;

• To understand the concept of exchange rate exposure and its relationship with foreign exchange risk.
• To examine the factors that influence the existence of the relationship between the value of the firm and exchange rate movements in the context of multinational organisations.
• To assess the risks and impact of currency derivatives utilisation in the dynamic environment of the global financial crisis in the presence of exchange rate exposure in emerging multinational organisations.

Aims and Objectives
Cantwell (2017) evaluated that innovations have been an essential part of the organisations to formulate strategies for sustainable competition in the international market. Generally, continuous evolution in technological capability leads to organisational reconstructing which facilitates innovation. The increasing pace of innovation in the firms helps in renovating the business structure, internal process or workflows, and individual products. Many large organisations have embraced innovation in multiple key points in the business life cycle which have effectively reshaped the business structure. Moreover, firms innovate their business process to achieve sustainable growth and successful expansion in the international market. Thus, the companies continuously seek ways for implementing innovation to stay ahead of its competitors due to the positive influence of innovation on profitability and global market share.

However, this study aims to evaluate the role of innovation in international business and marketing management. The objectives are listed below;

• To analyse the importance of innovation in implementing successful change in the organisations.
• To evaluate the role of innovation in companies’ international expansion and marketing management strategies for long-term growth.
• To assess the impact of managing innovation on competitiveness and sustainability of the firm in the international market.
• To identify the challenges and barriers of international business and marketing in the context of managing innovation.

Aims and Objectives
As per the study of Bland and Osterwalder (2019), in this modernised era, many local small and mid-sized firms are seeking opportunities to achieve an immense presence in the global market. Generally, companies continuously implemented business processes to stay ahead of their competitors. Thus, in the global crisis, changing economic conditions and variations in other macro-economic factors produces an adverse effect on the locally established businesses. This negatively impacts on the locally established business to acquire a strong position in the global market. Moreover, the education and training of the workers are also an essential part that helps in acquiring a strong presence internationally. Therefore, this study focuses on identifying the factors related to the failure of locally established businesses in the international market. Following are the objectives listed below;

• To understand the policies and structure of the local businesses in comparison to the international market.
• To identify and evaluate the factors that cause local businesses failure in the international market.
• To examine future challenges and opportunities for local businesses in acquiring a strong position in the global market.

Aims and Objectives
Sohl and Vroom (2017) defined that businesses always ready to grasp the opportunities that are beneficial to achieve a higher level of competitive advantage, economies of scale, and increased profitability. Though, businesses implement different strategies to penetrate the international market and maintain long-term growth. In addition, many studies have revealed that starting a business is an easy task, though growing it for a long run is usually hard for companies without a proper strategic plan. For that purpose, companies acquire mergers and acquisitions strategy for continuous growth in the international market. Generally, companies merge to share information, technology, and resources by enhancing the position of the company. Whereas, acquisition refers to when a company acquires assets of another firm in a legal manner. Though, mergers and acquisition strategy not only help in building economic, social, and cultural growth but also provide entrepreneurs’ a wide range of opportunities to achieve long-term growth in the international market.

Therefore, this study aims to analyse the importance of mergers and acquisition in conducting an international business by assessing the case study of local food delivering companies by Uber Eats. The objectives are;

• To examine the role of mergers and acquisitions in managing businesses.
• To critically evaluate the mergers and acquisitions strategy and factors in conducting international business by studying the case study of global food delivering companies by Uber Eats.
• To assess the impact of M&A in achieving long-term growth and sustainability in the international market.

Aims and Objectives
According to the study of Nicola et al., (2020), the outbreak of COVID-19 pandemic has severely affected the global economic position. In addition, various organisations and enterprises have faced critical challenges in achieving the desired outcome. Due to government restrictions and policies, small, medium and large enterprises have faced a variety of problems including, decrease in demand and supply, cancellation of export orders, raw material storage, trade issues and much more. Similarly, the impact of this disease on the economy and society have been widely witnessed from the lockdown in all the parts of the world, travel bans, social distancing, labour mobility and so on. This has caused many people to sit at their homes and restricted travelling for any purposes which have produced an adverse effect on the travel and tourism industry, globally.

However, this study focuses on analysing how coronavirus pandemic has affected the international management of the tourism industry and identify the possible steps and measures that have been taken to restart the industry. The objectives are;

• To identify the effect of COVID-19 pandemic on the global economy and society.
• To examine the impact of COVID-19 on the international management of the tourism industry.
• To identify the steps and measures taken by the management to restart the industry.

Aims and Objectives
Kunc and Krizan (2018) defined that in the 21^st century most of the developed countries economies have been stabilized, though, due to EU-accession countries adopted patterns with unusual speed and dynamics. Moreover, changing trends, differences in the Western Europe countries in quantity and concentration of various businesses operations have been minimised, whereas, the qualities of the activities have remained the same. Currently, government regulations have produced an impact on the advance technologies which leads to continual disruption, and global competition increasing with the changing trends of business activities. In addition, changes have been observed in business activities due to the increasing pace of innovation. Thus, the current COVID-19 pandemic situation has also created an adverse impact on the business activities and disrupted processes in businesses, worldwide.

However, this study aims to evaluate the changing trends of business activities in Europe, as well as predict future trends by identifying the cause of current changes in business operations. The objectives are listed below;

• To evaluate the current trends and activities that are affecting business processes in Europe, and worldwide.
• To identify the factors and causes which have produced significant changes in business activities across Europe.
• To predict future challenges, opportunities, and trends of businesses across Europe.

Aims and Objectives
As per the study of Abubakar et al., (2019), knowledge management was introduced in the 1990s as the new managerial reform to enable rapidly changing and global vast environment. In addition, knowledge management activities have a significant impact on the firms and individual's performance. Thus, KM processes influence an individual's creativity, and the interaction between these processes help in enhancing employees' skills and motivations concerning the individual and organizational growth. Moreover, the factors influence the effectiveness and performance of both employees and the organisation. This is a systematic approach that improves an organisation's ability to utilise knowledge for enhancing decision-making activity and taking actions to support businesses' underlying strategy. KM is also considered beneficial in decision-making activity in response to managing conflicts and power in between employees and organisation. The objectives are listed below;

• To identify the significance of knowledge management in managing business activities.
• To critically evaluate the effectiveness and influence of power and KM in managing conflicts in international business.

To examine the relationship between KM and power in international business management.

Aims and Objectives
Yildrim and Varol (2019) identified that from hedonistic to utilitarian use, mobile devices have been penetrated to affect people's daily life activities. Generally, businesses are continuing to invest in mobile technologies to enhance their products and services for improving consumer satisfaction. Moreover, the pervasiveness of mobile technology has led to greater innovation in different sectors and industries. In developed countries, organisations have integrated mobile technology to enhance usability and consumer interaction towards products or services. In addition, it has also reshaped traditional business processes and activities concerning banking services. Though, this increased usage of mobile technologies not only benefit the organisations in terms of delivery speed and quality of service but also has created security challenges and threats.

Therefore, this study aims to specifically evaluate the banking system and security challenges faced by the international mobile system of transactions. The objectives of this study are;

• To identify the emerging trends of integrating mobile technologies in businesses.
• To critically evaluate various factors to determine the utilisation and current status of mobile technology in the banking sector.
• To identify the banking sector's security challenges and threats in the international mobile system of transactions.

Aims and Objectives
As per the study of Liu and Attuahene-Gima (2018), competitive strategy is one of the essential parts of the business plan for managing long-term growth by staying ahead of its competitors. Though, the strategy formulated in the entrepreneurial rapidly evolve based on the latest trends of the domestic market. In addition, firms seek opportunities and develop a strategic plan to penetrate the global market by achieving competitiveness. It has also been identified that traditional competitive strategies no longer work for the businesses to sustain in the global competitive environment for the long-run. Currently, large successful organisations are implementing modern competitive strategies of continuous improvement along with a set of processes to stabilise business activities. Thus, establishing a new consumer base, implementing laws and regulations, familiarity with the local customs, and trustworthy stakeholders and partners in the road to acquire a huge presence in the global market is difficult for the firms to manage.

Therefore, this study aims to analyse the adaptive changes in competitive strategies by large organisations to achieve sustainability in the international market.  Following are the objectives listed;

• To identify the traditional competitive strategies of established businesses in the international market.
• To evaluate the factors related to the changes in competitive strategies by large organisations to penetrate in the global market.
• To identify the challenges, opportunities and future trends concerning the implementation of new strategies by the large organisations in the international market.

Aim:

The aim of the study is to conduct a critical analysis regarding the changes in the structure of capital of the developing market after the global crises of 2020. Therefore, the research aims to determine the factors of financial crises that certainly affect the structure of capital in firms during the global crises, pre-crisis and post-crisis subperiod and a full period analysis as well. Secondly, it also aims to determine the capital structure impacts on the economic and business factors such as unsystematic risk, systematic risk during the subperiod and overall period.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To study the impact of capital structure on the organizations.
2. To evaluate how the capital structure of the organizations are affected by the financial crises of 2020.
3. To study the capital structure dynamics and the other economic and business factors.
4. To evaluate the economics and business factor which impact the capital structure.

Aim:

The aim of the study is to conduct novel research on the changes in climate and sustainable strategy. Therefore, the research aims to determine the climate change impact on the sector of business by analyzing the performance of multinational companies between the year 2000-2020. Furthermore, the research aims to determine the significant effects of including the consideration of climate change in business practice and regulations.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To study the association between the changes in climate and the sustainability strategy.
2. To analyze the effect of change in climate on the sector of business.
3. To determine how climate change impact the business performance of multinational firms during the year 2000-2020.
4. To evaluate the implications and perceived advantages of current and growing consideration of climate change
5. To analyze the opportunities for enhancement in the tools and processes that are being used for climate change evaluation.

Aim:

The aim of the study is to analyze the impact of firm strategy and the performance of the firm on the market growth of software. The research aims to conduct a study on the UK emerging regions. Therefore, the study will conduct an analysis regarding the firm strategy and the firm performance impact.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To study the role of firm strategy and performance of corporate in the success of the firm.
2. To analyze the factors which influence the strategy of firms and the performance of corporate as well.
3. To evaluate the association between the organization performance and the competitive strategy.
4. To determine the association between the organization performance and the cost leadership.
5. To study the association between the organization performance and the differentiation strategy.

Aim:

The aim of the study is to develop an in-depth understanding regarding the evolutionary and novel hybrid mechanism in the present global environment of the corporate governance. The research furthers aims to assess and determine the hybrid structures potential stabilities. Therefore, the aim of the study is to analyze what will be an effective way for international corporate governance rather than the indigenous structures which exist already.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To analyze recent modification in the practices of corporate governance.
2. To study the hybridization role in the corporate government.
3. To determine the hybrid structures potential stabilities.

Aim:

The aim of the study is to conduct a critical evaluation to study the impact of attitudinal brand equity of the country on the financial brand equity of the country. The research aims to conduct the study in the context of the United States.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To study the association between the dimension of brand equity.
2. To determine the association between attitudinal brand equity and the financial brand equity.
3. To analyze how the responses of the consumer are certainly impacted by the brand equity.
4. To study the association between perceived quality and brand awareness.
5. To determine factors which influence the financial performance of the firm.
6. To analyze the factors which impact the brand equity of the firm.

Aim:

The aim of the study is to conduct a critical evaluation regarding the international cross listing impacts on the medium and small-scale firm value after the act of Sarbanes-Oxley (SOA) in the year 2002. Therefore, the papers aim to state the theories behind the SOA problems. Additionally, the aim of the study is to analyze the corporate governance, market regulation, transparency and disclosure, agency and the barrier to enter with respect to the association with SOA. Furthermore, the research will also represent several information from the wide publication collections related to SOA.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To study the initial intentions and the history of SOA.
2. To analyze the SOA impact on the medium and small-scale firms.
3. To determine the potential impact of SOA on the organizations that have certainly made wide modifications which were crucial to comply with the SOA.

Aim:

The aim of the study is to determine the sustainability incentives in the European Union by determining and investigating the tax policies, governance issues and institutional factors of the European Union (EU).

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To study the sustainability incentives in the European Union.
2. To investigate the institutional factors of the European Union.
3. To determine the governance issues of the European Union.
4. To analyze the tax policies of the European Union.
5. To determine how these factors are interlinked to the policy of sustainability.
6. To determine the EU firm greenness with aspect to the various region of the world.
7. To analyze the changes and modifications in the emissions of the EU with regards to the developing countries.
8. To evaluate the implicit tax rate of EU on the energy for the execution of directives.

Aim:

The aim of the study is to determine the impact of multinational activities on the medium-scale and small-scale organizations. The research aims to conduct the study by analyzing the growing enterprises in developing countries. Furthermore, the study aims to discuss several factors of globalization which impact the business performance of medium and small-sized businesses.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To discuss the factors that impact the development of medium and small-scale organizations.
2. To determine the trade openness trend impact on the small and medium-size organizations performance.
3. To determine the association of family involvement in the globalization of SMEs.
4. To evaluate the association of human capital in the globalization of SMEs.
5. To determine the foreign shareholder presence in the globalization of SMEs.
6. To study the growing medium and small-scale organizations in developing countries.
7. To evaluate the trends of globalization which certainly influence the performance of SMEs.
8. To study the SMEs and the international risk associated with their performance.

Aim:

The aim of the study is to discuss the finest strategies which the organizations should adopt in the era of globalization. The research aims to study the globalization strategy of Amazon. To study how the e-commerce store of Amazon is certainly operating globally.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To analyze various globalization strategies adopted by different organizations.
2. To discuss the strategies to deals with globalization challenges.
3. To evaluate the Amazon business strategy.
4. To analyze the effectiveness of Amazon strategies in the era of globalization.
5. To determine the association between the globalization and emerging markets.
6. To examine the globalization impact on todays’ business.
7. To discuss the globalization key components.

Aim:

The aim of the study is to conduct a critical analysis to develop an extensive understanding regarding the Chinese business expansion drivers in the developing and underdeveloped countries. The research aims to conduct the study with regards to the road and belt initiatives (BRI).

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To discuss the business expansion strategy of China.
2. To evaluate the effectiveness of Chinese business expansion strategy.
3. To discuss the belt and road expansion strategy adopted by China.
4. To evaluate the effectiveness of adopting belt and road strategy.
5. To determine the purpose of belt and road strategy.
6. To analyze the potential effect of the belt and road strategy.
7. To determine the investment of China in BRI.
8. To analyze the reason behind using the belt and road strategy by China.
9. To determine the growth drivers of China.
10. To analyze various stages of industrialization in China.

Aim:

The aim of the study is to analyze the employee training impact with respect to the new international economy. The research aims to analyze how the training of employee assist in attaining the organization international business objectives and goals. The study will discuss the primary trends in the emerging organizations that are talent shortage, talent mobility and globalization and the change in demographic of the labour force.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To determine the role of employee training in the global era.
2. To evaluate the effectiveness of employee training for globalization.
3. To analyze how employee training will assist in accomplishing the international business objective.
4. To determine the significance of employee training to deal with each of the trend (talent shortage, talent mobility and globalization and the change in demographic of the labour force).
5. To examine how employee training will help in dealing with globalization challenges.

Aim:

The aim of the study is to conduct a novel study regarding the role of social media branding. The research aims to determine how social media marketing can help the international organization to gain and achieve competitive advantage. The research aims to discuss the significance of social media in the globalized era.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To determine the importance of social media in today's’ era.
2. To analyze the tool of social media used in the process of globalization.
3. To analyze the significance of social media marketing to achieve competitive advantage internationally.
4. To evaluate the social media effect on globalization.
5. To examine how social media can be used as a successful driver for business expansion.
6. To study the role of social media in the globalization.

Aim:

The aim of the study is to analyze how international HRM can certainly reflect the strategy of corporate. The research aims to conduct the study with an international perspective. The research aims to discuss the role of human resource in the international market to achieve efficiency and effectiveness.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To analyze the significance of HR in the organization.
2. To discuss the strategy of international human resource.
3. To evaluate the determinants and factors of HR strategy.
4. To determine how the strategy of HR is transforming to an international level.
5. To analyze the significant processes of HRM in the market entry period.
6. To examine the external and internal challenges and issues that the organization face in the transformation of HR.
7. To evaluate how the global human resource is managed.
8. To determine the association between global planning and human resource.

Aim:

The aim of the study is to conduct a critical evaluation regarding the factors or determinants which are changing the shape of agricultural business practice around the world. The research aims to discuss the technologies and sustainability adaption in modern agriculture management.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To determine the factors which are certainly modifying agriculture management.
2. To evaluate the technological adoption of having sustainable farming.
3. To assess which are the sustainable technologies that exist in developing countries.
4. To analyze the role of government in influencing the technological sustainability of agriculture management.
5. To analyze the factors and determinants which are certainly impacting the technological adoption in agriculture.
6. To discuss the challenges faced in the management of agriculture.
7. To discuss the future of agriculture.

Aim:

The aim of the study is to discuss the significance of innovation department in the business environment of the world. The research aims to study the innovation department significance for the evaluation of competition between the international firms.

Objectives:

The primary objective of the study is to achieve the aim. However, the aim of the research can be achieved through several secondary objectives. Therefore, the secondary objectives of the study are the following:

1. To analyze the significance of innovation and the significance of knowledge in the innovation area.
2. To discuss the issues and challenges of innovation that occurs in the international market.
3. To analyze the competition degree and competitiveness among the international organization.
4. To discuss the globalization business strategy with regards to innovation.
5. To evaluate how innovation, impact the performance of the business.
6. To determine how growth and innovation are interlinked with each other.