Table of Contents
Topic 1: An Investigation related to Positive and negative word of mouth and key factors that influence it – A Case Study of Hotel Industry of Germany
Aim and Objective
The aim of the study is to investigate the factor that influence positive and negative word of mouth in the hotel in industry of Germany. Following objective are created to attain this aim:
- To study the concept of word of mouth.
- To ascertain the factors that contribute positive and negative word of mouth in context of German hotel industry.
- The assess the impact of positive and negative word of mouth on performance of German hotel industry.
- To provide recommendations to the industry to elude negative word of mouth.
Topic 2: Collaborative Logistics as a Tool for Improved logistic operations and Supply Chain Efficiency in German Transport and Logistics Companies
The aim of the study is to analyse the importance of collaborative logistics in improving logistics operations and supply chain efficiency in German Transport and Logistics Companies. Following objective are created to attain this aim:
Aim and Objectives
- To study the concept of collaborative logistics.
- To study the factors that contribute that affect collaborative logistics in German Transport and Logistics Companies.
- To assess the impact of collaborative logistics on logistics operation and supply chain efficiency in German Transport and Logistics Companies.
- To provide a set recommendation to German Transport and Logistics Companies for improving collaborative logistics.
Topic 3: Analysis of the Effects of Attitude, Knowledgeability and Two-way communication on CRM by Considering the Moderating Role of Brand Awareness– A case study of Baking Sector of Germany
Aim and Objectives
The aim of the study is to study the effects of attitude, knowledgeability and two-way communication on CRM with conspiring the moderating effect of band awareness. Following objective are created to attain this aim:
- To study the significance of CRM for the banking sector of Germany.
- To assess the impact of attitude, knowledgeability and two-way communication on CRM in baking sector of Germany.
- To study the moderating effects of band awareness in relationship between attitude, knowledgeability and two-way communication and CRM in baking sector of Germany.
- To provide a set recommendation to baking sector of Germany for marinating effective CRM.
Topic 4: A Critical Assessment of the Effects of Recession on Marketing Strategies in the Context of German Retail Industry
Aim and Objectives
The aim of the study is to determine the effects of Recession on Marketing Strategies in the Context of German Retail Industry. Following objective are created to attain this aim:
- To study the significance of effective marketing strategies on performance German retail industry during the time of economic turmoil.
- To investigate the change in marketing strategies due to economic crisis.
- To analyse the impact of recession on the promotional activities of German retail industry
- To provide recommendations to the industry.
Topic 5: Just-in-time (JIT) Inventory as a Tool for Improved Supply Chain Efficacy- A Case Study of Large retail outlets in Germany
Aim and Objectives
The aim of the research is to study the role of JIT in improving supply chain efficiency of large retail outlets in Germany. Following objective are created to attain this aim:
- To study the concept of JIT inventory.
- To ascertain the factor that affects the JIT inventory management approach in large retail outlets in Germany.
- To investigate the impact of JIT supply chain efficiency of large retail outlets in Germany.
- To provide recommendations to large retail outlets of Germany for implementing effective JIT inventory management.
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