Category

Table of Contents

CHAPTER 4: DATA ANALYSIS

Findings and Interpretations of the Result

T-Test Analysis

Table 4.1:

One Sample T-Test

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Marketing-Dissertation-Data-Analysis-Sample-Picture-123Marketing-Dissertation-Data-Analysis-Sample-Picture-123

The statistics that are obtained from the One Simple T test are extremely essential to understand the characteristics as well as behaviour of the data. The standard deviation helps to understand the level or extent to which values are distant or far away from mean. As the sample size for this particular research study is 280. The first column of the Figure 1 represents that test value which is equal to 1. By looking at the mean values in the aforementioned table illustrates that the mean value is somewhat close to 1 which represents that majority of the respondent agreed to the statement that affiliated marketing is significantly important and used as the promotional tool and performance based marketing tool.

Table 4.2:

One Sample T-Test

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Marketing-Dissertation-Data-Analysis-Sample-Picture-125

The above-mentioned one simple test figure indicates that out of 280 respondents that majority of the respondents agreed and believed that there is a significantly positive impact of affiliated marketing is on the sales and promotion of the brands. Because the test value is equal to one and the mean value which is represented in the aforesaid figure shows that the mean value is closer to 1 that indicates that majority of the respondents have agreed to the statements.

Table 4.3:

One Sample T-Test

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Marketing-Dissertation-Data-Analysis-Sample-Picture-127

The One simple test was applied in order to identify the impact of affiliate marketing on the brand attributes. The chosen number of sample size was 280 and out which majority of the respondent has agreed to the statement because the existing test value is equal to one whereas the mean value of all the statements in the above-mentioned table is closer to 1 which represents that affiliated marketing has strongly positive impact on brand attributes.

Table 4.4:

One Sample T-Test

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Marketing-Dissertation-Data-Analysis-Sample-Picture-129

The main purpose of afore-mentioned statements was to determine the impact of affiliated marketing on the brand image of the companies. For that purpose the researcher has taken 280 respondents and from that majority of the respondent agreed to statements that affiliated marketing have a significantly positive impact on the brand image because the identified test value is 1 and the mean value must be closer to the 1 in order to show the significance of the statements. As the mean values of statements are somewhat closer to the 1 value that shows that majority of the respondents were agreed to statement.

Table 4.5:

One Sample T-Test

Marketing-Dissertation-Data-Analysis-Sample-Picture-130

Marketing-Dissertation-Data-Analysis-Sample-Picture-131

The one simple T test was developed in order to identify the impact of affiliated marketing on the product information. The test value is equal to 1 whereas the total number of respondent was equal to 280. From that majority of the respondents agreed to the statements that availability of the product information increases the purchase intention, provide the customers to compare and contrast the similar products of different brands and increases the overall purchasing intention. The mean value of the statements is somewhat closer or equal to1 which indicates the positive impact of product information on the brand awareness.

Hypothesis Assessment Summary

The main aim of conducting this research is to determine the impact of affiliated marketing on brand awareness. The table below indicates the hypotheses assessment that have been verified and tested through application of statistical tool.

Table 4.6:

Hypothesis Assessment Summary

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The results directed that there is a positive impact of affiliated marketing and brand awareness whereas the brand awareness was divided into four main elements such as; product information, brand attributes, brand image and sales and promotion through which brands can cultivate maximum brand awareness amongst their potential and prospect customers.

 

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Appendix

Data View:

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Variable View:

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Table 3.1:

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Table 4.1:

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Table 4.2:

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Table 4.3:

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Table 4.4:

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Table 4.5:

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Table 4.6:

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